Rick Sauls
AI-DRIVEN ECOMMERCE & RETAIL ADVISOR

Rick
Sauls.

Helping retail and CPG brands bridge the gap between AI experimentation and operational scale.

25 years at the intersection of retail, technology, and eCommerce.

I started as a software developer at Walmart, building and leading Warehouse Management Systems across 27 distribution centers during a period of 5× network growth. That work taught me how enterprise-scale operations actually function — and where they break. I later moved into Merchandise Planning, managing budgeting, analysis, and promotional planning across a $3.2B food category.

From there I moved into agency work, where Walmart was my first client — leading innovation initiatives through technology across Global Business Process, HR Training, and Merchandise Operations. I then shifted into data management and BI for Tier 1 CPGs including Coca-Cola and Johnson & Johnson, building data pipelines, dashboards, and reporting from Walmart data that turned raw retailer data into actionable intelligence for some of the world's largest brands.

I co-founded and exited two Amazon-focused companies: OmniiX, one of Amazon's first certified agency partners, acquired within six years — and chargeguard, a tech-first deductions management platform that recovered millions in chargebacks for vendors, also acquired.

Now I work in the retail, eCommerce, and AI spaces — helping brands modernize operations and build the systems that create durable competitive advantage.

1999–2012
Developer → Team Lead, Merchandise Planning
Walmart
2012–2015
Innovation & Business Intelligence
Agency — Rockfish, Orchestro
2015–2021
Co-Founder → Acquisition
OmniiX
2019–2023
Co-Founder → Acquisition
chargeguard
2023–
Retail & eCommerce Advisor
AI · Automation · Operations

Where I can help.

01
Walmart.com Strategy & Operations
Helping brand and broker teams build the systems, processes, and intelligence infrastructure to manage Walmart.com as a real business — not an afterthought.
02
AI & Automation Implementation
Designing and building AI-driven workflows that create operational capability — not just individual productivity. From data collection to decision support.
Learn More →
03
Retail Intelligence Systems
Building the reporting, monitoring, and analysis infrastructure that turns raw retail data into actionable business intelligence for brands and operators.

Let's talk.

If you're managing Walmart.com and feel like you're operating below potential — or if you're looking to modernize operations with AI and automation — I'd like to hear about it.

Send a Message